Omnichannel CRM solutionWorking with DerinCRM, Araz Market is the leading supermarket in its region with 450 stores in operational and analytical CRM.Over millionIt offers personalized campaigns and a segment-based points system to its users and carries out campaign evaluations integrated in DerinCRM. It manages different brands such as Azerbaijan Rossmann and its own franchise stores under one roof, with DerinCRM's multi-organization support.In addition to seamless integration with the EncorePOS software and cashierless cash registers (SCO) at over 1500 cash registers in physical stores, instant registration, instant segmentation, instant and flexible bonus/point earning and spending, online coupons, online campaign applications are maximized in all channels such as the call center and its own mobile application.It is carried out at the highest level. Consumer data processed with hundreds of metrics, birthdays with real-time streams.While it enables them to carry out personalized campaigns such as, segment-based corporate customer campaigns are also carried out.Various personnel campaigns and discount rules are also used extensively for over 12 thousand employees and group companies.