When we combine the points we have reached in our different projects, we see how correct it is to build the entire operation behind e-commerce on an integrated ERP approach, rather than patches.In fact, this ERP concept, this new approach, should have a name, it is bad for now.Let's settle for one abbreviation: e-C/ERP. In this framework, there is omni-channel (which we will talk about in a separate article), logistics, e-transformation and marketplaces.In the image we share, we have created as logical a pattern as possible.We tried to present it.Of course, different hierarchies can be created, this will be determined by the customer's sector and the ratio of sales channels. "The important thing is that all the fiction keeps up with the speed of the online world and the efficiency requirements of fierce competition." A New Sales Channels Table Off-line: Stores, franchise stores, cash & carry and similar corporate sales channels are the main environments of offline commerce. On-line: In parallel with the above channels, e-commerce, marketplaces and B2B channels also constitute the online world. When stock information in market places and B2B portals is desired to be integrated with the warehouse in the best way, when warehouses are wanted to be managed with high-scale WMS systems, POS cash registers in retailing are powerful in terms of CRM functions.When you want to establish a connection, the basis of data must inevitably be ERP.This warehouse and these ERP systems also provide extraordinary services, suitable for the online world.It has to be fast, scalable and efficient. Deep E-commerce |Deep Information Systems "The common mistake is to integrate marketplaces through e-commerce systems rather than ERP." Powerfulintegration difficulty, necessity In an e-commerce system disconnected from ERP, images are stored only on the site.Prices and categories are also managed on the websites due to the inflexibility of ERPs.Customer details, order cancellations and payment controls are also on the site. If we wanted to enter the detailed technical specifications of the products into classical ERP software and integrate them into the site, they would probably tell us to write a petition first.So where does our most valuable data stay? If we have more than one site, how can we centrally manage different category-stock-price policies?When it is necessary to present e-Archive and e-Invoice outputs in the customer's transaction history, and when different invoice designs are required for the brand perception of the sites, e-transformation requirements become complex, and most of the time, they cannot even be dreamed of.As if that wasn't enough, now e-delivery note has entered our lives. CRM, omnichannel, whatever we call it, customer singularity Everyone knows that the e-commerce site does not have a CRM system or logistics system, but how many people start with these?do you have a project?Keeping customer data up to date, uniqueness in the CRM database, data quality are always on the agenda, even if later. "So, what is the perception of the sales channels among the customers? The mobile application should include corporate communication, loyalty card profile information, all shopping history including the virtual store, and online shopping." Even your own sites and marketplaces create a problem of singularity, but if you also have off-line sales channels, it is imperative that the shopping history, campaign and points history be complete to cover all channels.Publishing a responsive site with hybrid mobile applications cannot go further than displaying the e-commerce site in a window, making e-commerce a little further away from CRM. Deep CRM |Deep Information Systems Price and stock policies Price management is a complete ERP process, as the channel-based profitability policy and prices must be managed by the user, automatic pricing according to certain margins, categorical and authority-based management of these margins, campaign applications and their effects on automatic pricing, and sales prices must actually be managed together with the purchasing conditions. For stock accuracy, physical stock is required for display on sites and marketplaces.(product supplier, warehouse, stores or reserve virtual stocks) must have mirroring rules.This stock must feed all channels at the time orders are received.Just as there is truth, there must be a version of it in stock. logistics In the transition from business idea to real operation, e-commerce also turns into a logistics activity.There were many different collection scenarios that we implemented in our projects: WMSmoduleaddressing in the warehouse, industrial collection-feeding rules, supporting goods acceptance processes, warehouse optimization QR barcode supported special system, especially for categories that are extremely sensitive to SKT, such as fresh food Product-based collection, boxing, labeling, over-the-counter collection of small pieces of products.Special procedure for handling According to the strategy of rapid product supply from different points, generation of linked purchase and sales orders, automatic triggering of the supply process, automatic cross-dock routings. How successful can it be for a company whose business is at this level to start from site design as e-commerce? Why are pallet labels used in WMS solutions?|Deep Information Systems cargo Many functions such as entering product-based desi information, cargo contracts, customer and shipping point-based cargo rules, automatic selection of the most suitable cargo company according to the exit load with contract calculations, integration with cargo companies.The process also requires a well-structured data flow. Marketplace integrations Hepsiburada, gitgidiyor, category-product matching with n11, supplier integration, which is a completely different process, stock updating, billing address, shipping address and membership-current matching, multi-store management, related data flows and sales/profitability analyses, allIt requires special solutions.Planning this process through e-commerce packages, just because it is widely structured in the market, disconnects the processes from basic data sources and does not provide satisfaction for fast needs. Topla.io |Deep Information Systems Last Word Can this be the last word on this subject?No way, but let's end with this: The background of a company that is growing, has a certain business volume, whose business is e-commerce or has different sales channels cannot be maintained with a simple ERP integration or integration with a number of fragmented systems. "The right thing is that companies should structure their operations according to the whole of their own needs, not according to the architecture of the products/methods existing in the market." If such integrity is achieved in in-house solutions, these are aside.But the perspective and solutions of Derin Bilgi, which can provide a commercial product-service, are really like this. DerinSIS |Deep Information Systems