The areas most affected and transformed by the pandemic process.In food retailing, which is one of the sectors, businesses that had to manage their daily routine operations, such as partial closure of their physical stores and time regulations, in a constant change and uncertainty, had to shift their sales to digital channels. As a result of this transformation, which has been experienced as a digital storm for local markets, managing physical stores, e-commerce and marketplace sales in an integrated manner is now a natural element of competition. Based on this actual situation, local markets, which will come together at the event organized by Derin Bilgi with the theme of Digital Storm in Local Markets, will combine multi-channel online sales, which is the new normal of competition, and digital with physical stores.The “phygital”They will share their transformation experiences. The event, which will be attended by IT and E-Commerce business units, will feature the topla.io solution, which enables product collection of orders coming from all channels, especially marketplaces, from a single application.and will focus on products with which local markets can digitalize their operational processes. AWS Advanced Consulting Partner Limon Cloud, who participated in the event as a gold sponsor, will discuss cloud technologies, and Ozan Superapp will examine WhatsApp sales, WhatsGoo and Single Account solutions and discuss their benefits for local markets. Again, security technologies that have become popular recently will be touched upon with the presentations of Kaspersky Platinum Partner Güney Bilişim, one of the session sponsors, and technology alternatives that local markets can implement will be explained through real-life examples. The event, which will be held at Elite World Sapanca on 27-28 November 2021, with the participation of many local markets, is expected to have important outcomes regarding the digital transformation of the sector.