Derin Bilgi undertook the automation of the e-commerce channel and all franchise stores, together with Praktiker's ERP system.
Praktiker, which has re-entered Turkey, plans to expand throughout Turkey with the franchise system.Following the launch, intense franchise requests are expected with its own model store to be opened in November.In the project that will be covered end-to-end by the ERP system, virtual stores and franchise stores will be centrally coordinated as a whole.
In the chain, which aims to progress primarily in the small and common-scale store format, the focus is on product planning and geographically correct store locations.In addition to the general category variety of DIY markets, Praktiker will offer practical solutions for the renovation, repair, maintenance and decoration of homes, gardens and offices at the most affordable prices.It is aimed to become the market leader again by revitalizing a preferred brand in the field of home renovation and decoration in Turkey.