26 –On 27 November 2011, leading figures of the Turkish business world came together at the Hilton London Metropole Hotel to share their experiences with their European colleagues. The 2011 International European Quality Summit, organized by the Consumer Academy, was held at the Hilton London Metropole Hotel to improve quality awareness and talk about the importance of R&D, which is the harbinger of the future for brands. For this purpose, Consumer Academy held the European Quality Conference at the Hilton London Metropole Hotel, with events that gave Turkey's leading industrialists and businessmen the opportunity to share their knowledge and experience, with representatives of the state and private sector, as well as NGOs and bureaucracy, among the participants.